A TXT record is text in free, human-readable form, which is associated with a domain name as a DNS record for one purpose or another. The most frequent use of a TXT record is to add your site to a search engine or to an analytics platform, which offers details about the traffic to your site. Setting up this kind of a record functions as confirmation that you're the Internet domain owner and they'll provide the content that you should include as the value when you create the record. Another application of a TXT record is to confirm that an e mail message is sent by the domain owner and from a trusted web server - this is the so-called SPF security, which helps prevent any electronic address created under your domain to be forged and unauthorized people to send unsolicited mail making it appear like it was mailed from your own mailbox. You could add any other info you want to be associated with your Internet domain in a TXT record as well.